Premier League's new Twitter rules

Premier League issues Twitter do's and don'ts for soccer stars - CNN.comvar cnnCurrTime=new Date(1344174369000),cnnCurrHour=9,cnnCurrMin=46,cnnCurrDay="Sun",cnnIsIntl=true,clickID=212106,cnn_cvpAdpre="edition.",cnnCVPAdSectionT1="edition.cnn.com_worldsport_football_t1",cnnCVPAdSectionInPage="edition.cnn.com_worldsport_football_inpage",cnnShareUrl="%2F2012%2F07%2F24%2Fsport%2Ffootball%2Ffootball-twitter-premier-ferdinand%2Findex.html",cnnShareTitle="Premier%20League%20issues%20Twitter%20do's%20and%20don'ts%20for%20soccer%20stars",cnnShareDesc="",cnnFirstPub=new Date('Tuesday Jul 24 06:01:26 EDT 2012'),cnnSectionName="iSport",cnnSubSectionName="Football",cnnPageType="Story",cnnBrandingValue="default";cnnPartnerValue="";cnnOmniBranding="",cnnAuthor="",disqus_category_id=207582,disqus_identifier="/2012/07/24/sport/football/football-twitter-premier-ferdinand/index.html",disqus_title="Premier League issues Twitter do's and don'ts for soccer stars",cnn_edtnswtchver="edition",cnnIsStoryPage=true,cnn_metadata = {};cnn_metadata = {section: ["iSport","Football"],friendly_name: "Premier League issues Twitter do's and don'ts for soccer stars",template_type: "content",template_type_content: "gallery",business: {cnn: {page: {author: "",broadcast_franchise: "",video_embed_count: "4",publish_date: "2012/07/24",photo_gallery: "Premier League issue Twitter code of conduct"},video: {video_player: ""}}},user: {authenticated: "",segment: {age: "",zip: "",gender: ""}}};if (typeof(cnnOmniPartner) !== "undefined") {if (cnn_metadata.template_type_content === "") {cnn_metadata.template_type_content = "partner";}}var photo_gallery = "Premier League issue Twitter code of conduct";Event.observe(window,'load',function(){window.setTimeout("cnn_strysavemrv()",500);});function cnn_strysavemrv(){saveMrvUrl('Premier League issues Twitter do\'s and don\'ts for soccer stars - CNN.com',cnn_strysaveurl);}if(typeof CNN==='undefined'){var CNN=Class.create();}CNN.expandableMap=[''];function _loginOptions(){};var disqus_url=(typeof disqus_identifier!=='undefined') ? 'http://www.cnn.com/2012/07/24/sport/football/football-twitter-premier-ferdinand/index.html' : 'http://www.cnn.com'+location.pathname;cnnad_newTileIDGroup(['607x95_adlinks','336x280_adlinks']); EDITION: INTERNATIONAL U.S. MÉXICO ARABIC TV: CNNi CNN en Español Set edition preference Sign up Log in Home Video World U.S. Africa Asia Europe Latin America Middle East Business World Sport Entertainment Tech Travel iReport World Sport Home Olympics Football Golf Tennis Motorsport Horse Racing Sailing Share this on:FacebookTwitterDiggdeliciousredditMySpaceStumbleUponLinkedInViadeo Premier League issues Twitter do's and don'ts for soccer starsJuly 24, 2012 -- Updated 2201 GMT (0601 HKT)if (typeof cnnArticleGallery=="undefined"){var cnnArticleGallery={};if(typeof cnnArticleGallery.currentImageList=="undefined"){cnnArticleGallery.currentImageList=[];}}var expGalleryPT00=new ArticleExpandableGallery();expGalleryPT00.setImageCount(5);//cnn_adbptrackpgalimg("Rooney Tunes", 1);.cnn_html_slideshow_metadata > .cnn_html_media_utility::before{color:red;content:'>>';font-size:9px;line-height:12px;padding-right:1px}.cnnstrylccimg640{margin:0 27px 14px 0}.captionText{filter:alpha(opacity=100);opacity:1}.cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:#004276;outline:medium none}.cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px}Manchester United and England striker Wayne Rooney has 4.6 million followers on Twitter. The Premier League's new code of conduct on the use of social media sites is to underline to players the responsibility they have to such a big audience.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":true,"x":0,"y":0,"pos":1,"title":"Rooney Tunes"}Rio Ferdinand is a way behind teammate Rooney but still has three million followers who tune in for his views on everything from fashion to music, with a bit of football thrown in too of course.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":2,"title":"Rio\'s musings"}Chelsea's Ashley Cole is a recent convert to Twitter but has already caused controversy, taunting fans from former club Arsenal over how many trophies he's won since swapping North London for West.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":3,"title":"Newcomer Cole"}Even some Premier League managers have taken to Twitter. Former Liverpool boss Kenny Dalglish is on board and took to his page to thank the club's fans after he was sacked in May.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":4,"title":"King Kenny Tweets"}Neither Rooney nor Ferdinand can rival the popularity of Real Madrid's Cristiano Ronaldo though. The Portugal star currently has 11.8 million followers, and rising.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":5,"title":"Ronaldo rules"}HIDE CAPTIONRooney TunesRio's musingsNewcomer ColeKing Kenny TweetsRonaldo rules<<<12345>>>Event.observe(window,'load',function(){if(typeof(cnn_adbptrackpgalimg) == 'function' && typeof(cnnArticleGallery) != 'undefined'){cnn_adbptrackpgalimg(cnnArticleGallery.currentImageList[0].image,"Premier League issue Twitter code of conduct");}});STORY HIGHLIGHTSEnglish Premier League unveils new code of conduct for social media websitesMore and more soccer stars have their own Facebook and Twitter accounts Combined followers between Rio Ferdinand and Wayne Rooney is 7.7 millionEPL says social media is a good for interaction with fans but must be used responsibly

(CNN) -- The combined following of Manchester United stars Wayne Rooney and Rio Ferdinand on Twitter is an impressive 7.7 million -- more than the population of Switzerland.

And to reflect the growing trend of footballers waxing lyrical on the micro-blogging site -- and occasionally overstepping the mark -- the English Premier League has now released their first ever set of guidelines on the subject.

Only this week Chelsea and England defender Ashley Cole caused a storm when he joined Twitter and responded to the barbs from fans of his former club Arsenal by mocking them as to how many trophies he had won since leaving.

And on Tuesday the English Football Association charged Arsenal's Emmanuel Frimpong for bringing the game into disrepute for something he posted on Twitter.

The Premier League were quick to trumpet the benefits of having their stellar names on social media sites, like Twitter and Facebook, as it allows for interaction with numerous fans, but stressed it must be used responsibly.

"Social media is doing a good job of allowing fans to feel closer to the players," Premier League chairman Richard Scudamore was quoted as saying on their official website.

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"Clearly it isn't the same as texting your best mate or talking to someone in person and sometimes there can be abusive comments, but generally the internet, online chat rooms, and the way people are communicating is healthy."

According to the Premier League, their Facebook page and that of the 20 clubs in England's top division have attracted an aggregate of 60 million 'likes.'

The figures underline the increasing importance of social media in sport, and the changing way in which people consume the action presented to them.

More and more fans are not only watching the matches they attend, but filming them on mobile phones and uploading them to Twitter, Facebook or YouTube.

"The pleasure of sport lies not so much in witnessing an event as talking about it," Ellis Cashmore, professor of Culture, Media and Sport at England's Staffordshire University, told CNN recently.

"We've all at some point sat at home and watched a fight or a tennis match in isolation and it's never as enjoyable as when we are in company, talking about the competition as it unfolds.

"Mobile phones have opened out the possibilities. We can talk to anyone, anywhere while the action is taking place."

This new trend will be emphasized by the upcoming Olympics, with the number of users on Facebook having risen to 900 million -- nine times the figure it was for the Beijing Games of 2008.

With a wealth of action taking place during the Games fans from across the globe can interact with each other via various platforms.

Sebastian Coe, chairman of the London Organising Committee of the Olympic and Paralympic Games, thinks the strides made in technology means that by the 2020 Games there will be no such thing as a passive armchair fan.

"They (the armchair fans) are part of the action," he told reporters at the launch of a study by technology firm Atos.

"They can comment on content, interact with the athletes, create and publish their own content. Never before has there been such a channel to interact with the world, especially with young people."

Share this on:FacebookTwitterDiggdeliciousredditMySpaceStumbleUponLinkedInViadeo var OB_permalink='http://edition.cnn.com'+location.pathname;var OB_langJS='http://widgets.outbrain.com/lang_en.js';var OB_widgetId='AR_1';var OB_Template="cnnedition";if (typeof(OB_Script)!='undefined'){OutbrainStart();}else{var OB_Script=true;var str="cnnad_createAd("314909","http://ads.cnn.com/html.ng/site=cnn_international&cnn_intl_pagetype=mmst&cnn_intl_position=336x850_rgt&cnn_intl_rollup=world_sport&cnn_intl_section=football&page.allowcompete=no¶ms.styles=fs","850","336");cnnad_registerSpace(314909,336,850);Part of complete coverage on Football FocusDo tours cost Europe's soccer clubs?With preseason tours in full swing, CNN's Pedro Pinto asks if long-distance travels hampers football's stars.Can PSG buy world domination?With PSG raiding Italy's Serie A in search of talent, CNN's Pedro Pinto asks if the Qatari-owned French club can rival football's best?Can Kuwait cash revive fallen giant?July 13, 2012 -- Updated 1259 GMT (2059 HKT)For sale: One football club, formerly the best in Europe, now fallen on hard times. Buyer: Rich Middle Eastern family, determined to restore club's "glory days."Gambling game: Soccer's betting battleJuly 12, 2012 -- Updated 1513 GMT (2313 HKT)Soccer stars have plenty of spare time and money, so revelations of players "spot-fix" gambling should come as no surprise.Has FIFA opened Pandora's Box?After goal-line technology's introduction, will FIFA allow technology to play an even greater part in the game?Are FIFA's rankings fit for purpose?With England sat in fourth place, CNN's Alex Thomas asks if soccer's rankings need a revamp?Time to get tough on football racismCNN's Alex Thomas says soccer authorities must do more to stamp out discrimination. Warrior or tika taka technician?June 29, 2012 -- Updated 1447 GMT (2247 HKT)Can English football reinvent its "warrior" style to emulate the success of freeflowing football nations such as Spain and Germany?Seedorf on leaving AC Milan June 21, 2012 -- Updated 1822 GMT (0222 HKT)Veteran Dutch midfielder Clarence Seedorf speaks to CNN's Alex Thomas about his decision to leave Italian club AC Milan after 10 years.Drogba deal: China's vanity project?June 20, 2012 -- Updated 1535 GMT (2335 HKT)China's domestic league is plagued by corruption and its huge population is indifferent towards soccer. So why are top stars heading there?Beckham answers iReport questionsJune 20, 2012 -- Updated 1628 GMT (0028 HKT)Soccer star David Beckham answers iReporter questions about winning, losing and playing with his kids.Has 'boring' Spain lost its mojo?CNN's Alex Thomas wonders how such an exciting football team as Spain could become, as heretical as it may seem to say... boring.Should players know their anthems?CNN's Amanda Davies argues that footballers are picked for their sporting ability, not because they can do justice to their national song.Is football tough on match fixers?After soccer was hit with another match-fixing scandal, CNN's Pedro Pinto asks if the sport is doing enough to tackle the problem.Did Guardiola reinvent football?May 29, 2012 -- Updated 0930 GMT (1730 HKT)Barcelona coach Pep Guardiola might have walked away from football to take a sabbatical, but he has left a huge legacy after only four years in charge. Man City top EPL 'value' tableMay 23, 2012 -- Updated 0918 GMT (1718 HKT)Manchester City's English title came at a staggering cost, but fans of the Abu Dhabi-owned team got their money's worth last season.Who are European football's MVPs?Messi or Ronaldo? Aguero or Van Persie? Pirlo or Ibrahimovic? CNN's Pedro Pinto picks his European MVPS -- do you agree?Football's biggest brandsMay 22, 2012 -- Updated 1454 GMT (2254 HKT)Bayern Munich might be licking their wounds after defeat to Chelsea, but the German club can find comfort in victory of a different kind..cnn_strycrcntrnwsp .cnn_mtpmore { padding:10px 0px 1px 0px; }.cnn_stryccnwsp2 .cnn_stryccnwsp3 { width:100% }Most PopularToday's five most popular storiesOpposition: Syrian forces deploy heavy weapons as battle for Aleppo intensifies Syrian forces, rebels fight to control Aleppo broadcast centerLollapalooza coming to Israel in 2013His other car is on MarsOlympic badminton players disqualified for trying to losecnnad_createAd("680179","http://ads.cnn.com/html.ng/site=cnn_international&cnn_intl_pagetype=mmst&cnn_intl_position=300x150_rgt&cnn_intl_rollup=world_sport&cnn_intl_section=football&page.allowcompete=no¶ms.styles=fs","150","300");cnnad_registerSpace(680179,300,150);

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